As a woman in the marine industry I clearly began to notice that the majority of boating and fishing is primarily directed toward men. Rarely are women taken in a serious light when it comes to fishing in particular. In fact in many instances if feels as though just because we are women that it doesn't mean we can't enjoy the sport of fishing.
The CHIX FISH brand was created to inspire and empower women who enjoy all types of fishing. Developed as not only a brand but a statement the CHIX FISH movement will help to inspire other women to get interested and involved in a fantastic sport. Wear your CHIX FISH with pride and spread the influence to all!!
